Manage, hire, train, and mentor junior and senior-level content strategists and digital video content strategists Management, Leadership, and Business Development Work with Content Strategists to ensure each client's voice is consistent and learnings about messaging are being shared across the team Guide content teams in understanding the nuances and differences in messaging, approach, and goals of different types of digital content including persuasion, fundraising, email, preroll, and social. Guide the direction and overarching approach of RTI’s content strategy across clients by identifying opportunities and making recommendations for creative messaging and concepts, serving as a subject matter expert on digital content, and participating in strategic conversations and decisions for clientsĬreate a feedback loop between Content Strategists and client teams to evaluate specific tactics, approaches, styles, or topics that are performing well or well-received by clients Push the envelope and identify opportunities for RTI to be a leader in the creative spaceĬollaborate with content strategists, digital strategists, video editors, and the vice president of creative to produce effective and innovative digital-first videoĭraft copy for clients as needed, including rapid response email copy and video scripts for high profile clients Guide content strategy and best practices in content for RTI’s clients Work to ensure that our offerings are innovative and sufficient to exceed client expectations, using cross-client data to make recommendations for new content In addition, this role will be responsible for leading our internal marketing efforts. You’ll also participate in strategic conversations and decisions about content strategy and set and implement processes that allow for our team to be as efficient and successful as possible. You’ll be an integral part of brainstorming and developing compelling content that meets our clients’ needs across email marketing, digital advertising, and social media. We are seeking a Director of Digital Content Strategy who will work with the Client Strategy and Creative teams to oversee the direction, production, and overarching content strategy at RTI.
We build winning digital programs by marrying our clients’ unique stories and goals with top-notch design, compelling narrative, and precise targeting. We’re a full-service digital marketing agency dedicated to using data-driven strategy to achieve results that matter for our clients. Rising Tide Interactive is strongly committed to employing our knowledge of the internet to create positive change – helping Democratic candidates as well as organizations who focus on promoting social justice.
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